Adeline had the pleasure of working with TOAI CORPORATION LIMITED on the debut of their flagship authentic fine Japanese dining restaurant, SASAGAWA recently.
Established in 1986, TOAI is a huge organisation that runs the number one karaoke chain in south of Osaka. With a successful chain of 145 family karaoke outlets across Japan, 25 popular Ryokans in various destinations and 2 barbecue restaurants back home, the organisation’s vision to expand the business overseas, particularly in the Asian region has led them to opening 2 new restaurants in Vietnam and their first flagship SASAGAWA restaurant here in Kuala Lumpur.
Joining us for a fabulous soiree on September 8th 2015 as the guest of honour was Chef Hitoshi Sasagawa’s culinary master and mentor, IRON CHEF Tadamichi Ota, along with Mr Motoki Tohara, CEO & President of TOAI CORPORATION LIMITED who flew in to officiate the Grand Opening of the restaurant. The evening kickstarted with a Press Conference, followed by a launch party. Taking a short break from filming his TV programme, IRON CHEF Ota was best known for defeating Iron Chef Sakai in an octopus battle, in which IRON CHEF Sakai was particularly squeamish in handling the live creatures. He later became the leader of the "Ōta Faction" of traditional Japanese cuisine chefs and has been reigning as the IRON CHEF for the past 20 years.
Following the great support from guests who filled the entire restaurant with their warmth and well wishes along with members of the press during the event, we've managed to generate a total of 16 media coverages including personality interviews for the client.
a debut in kuala lumpur
in your face
Featuring Malaysia’s very own Queen of Comedy, Joanne Kam Poh Poh and her leading man, the multi-talented star of Stage & Screen Tony Eusoff. Lining up the rest of the cast are comic, actor and writer, Kuah Jenhan, stand-up comic, writer & director Shamaine Othman, comedian & photographer Prakash Daniel, the beauty with a law degree, Lalitha Monisha (1st Runner-Up of Miss Malaysia Universe 2014), radio DJ and singer Ashley Chan and Sean Chong, the youngest up and coming member of the Chong family (Vince, Vanessa & Pamela). IN YOUR FACE is conceived by Joanne Kam and directed by the multiple award-winning Llew Marsh, written by Shamaine Othman, with music production by boy genius, Daniel Veerapen and choreography by the internationally acclaimed dancer / choreographer extraordinare, Michael Tan. This show will also feature the talents of six amazing handpicked dancers.
On a more serious note, this show was launched in conjunction with WORLD AID'S DAY, whereby all proceeds from ticket sales were donated to WAKE:CHILDREN as a gesture of goodwill to help prevent unwanted teenage pregnancies and sexually transmitted diseases, IN YOUR FACE is Sponsored by ONE CONDOMS, a leading American brand that was launched in the shores of Malaysia in December 2015.
As Media Liaison for this project, Adeline has successfully arranged for a Press Conference on October 21st and leading on to the show in December, we have managed to arrange for a total of 28 various media coverages with different story angles from Augmented Reality interviews to Radio & TV interviews with the leading casts of the show.
KB GROUP, winner of the 2016 Best Themed Resort Award is a Kuala Lumpur based property developer
Overall planning and event management of the Press Conference in January 2016 in conjunction of the Memorandum of Understanding Signing Ceremony with Wyndham Hotels & Resorts on the launch of Ramada Lumut Resort
Brand Audit Exercise - Formulated a Brand Blueprint based on the result of the audit
Created a Corporate Identity for KB GROUP based on the Brand Blueprint
Revised and updated the Company Profile based on the Brand Blueprint
Environmental / Sensory Branding of the Sales Gallery
Personally created of a bespoke music playlist that runs for over 10 hours
Implementation of a brand scent based on the Brand Personality
Overall brand advise on above-the-line and below-the-line Marketing collaterals and PR related topics